A company’s website is the storefront of their business; it’s the sign on the door. The website provides first impressions and there’s only one chance to make a first impression. A 2013 study by GE Capital Retail Bank showed that 80% of consumers start their search process online1. In today’s digital world, I’d be willing to bet the farm that figure has not decreased. This means people are looking at your website before deciding to do business with you. By looking at a company’s site you can get a feel for the business that they do, the quality of their work, their professionalism, the caliber of their people, their corporate moral fiber, and the level of their talent. You can see what’s important to them. You can tell what drives them. You can tell what they do and what they want to do and sometimes those are two very different things. You can tell what they want to sell to you. A good website will also tell you the level of satisfaction and, if applicable, return on investment you can expect if you do choose them.