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Get Creatives in Your DAM Business for Incredible Customer Experiences | AEM Community Blog Seeding

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Get Creatives in Your DAM Business for Incredible Customer Experiences by Adobe Blog

Abstract

Chances are you’re trapped inside at your desk, so let me paint a relaxing picture for you — it’s 73 degrees at the golf course, and nothing but bright blue sky and green grass await as you step into your stall at the driving range. You tee up your first ball and hit an absolute beauty dead center down the range.

The dreaded content bottleneck
This comes at a time when every day, teams find themselves struggling to create, manage, and deliver the massive amount of content necessary to drive their business and exceed consumer expectations. Many brands turn to tools like DAM to help solve these problems of content velocity.

Fantastic DAM photo shoots with Photoshop
Global teams working with the output of extensive photo shoots can save massive amounts of time leveraging DAM and tools like Adobe Asset Link directly within their Photoshop work streams.

Automated design for every team with Illustrator
No product design team works in a vacuum. As a result, it is important to think about how you can best work with those around you to successfully produce and launch a new product using Adobe Illustrator and DAM.

DAM — what’s next
There is so much more to look forward to as the connection between a DAM and creative tools continues to develop. When it comes to customer experience, it is no longer enough to create customer journeys by assembling random pieces of individual content. It’s now more important than ever to equip creatives with new tools that allow them to design that user experience holistically, using the same efficiencies their colleagues have available for image and video design workflows.

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Get Creatives in Your DAM Business for Incredible Customer Experiences

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Kautuk Sahni
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