If you’ve ever been through this process yourself, you realize that all RFP requirements are not created equal. And while it can be tempting, endlessly drilling into granular, hyper-specific use cases will move you no closer to truly understanding which DAM is best suited to transform your digital marketing initiatives.
A content warehouse — in every sense
In 2020, your DAM cannot simply be an organized card catalog. It needs to be a staging engine that dynamically distributes content to upstream creative users, to external users, to partners, and even directly to consumers through channel-optimized experiences.
DAM as a dynamic content engine
In a time where even more physical interactions are turning digital, your DAM cannot simply be an organized lockbox for your content. To meet consumer expectations of highly relevant, personalized experiences, your DAM needs to be reimagined as a dynamic content engine that provides stakeholders and fuels experiences with the content they need — at scale.
1. Better DAM living through automation
It is important to understand the unique asset management challenges involved in scaling labor-intensive processes like metadata tagging.
2. The DAM is a cool place, but not everyone can get in
Every organization has external users and partners that need access to content but don’t need access to the core DAM, either for security reasons, user experience reasons, or both.
3. Get creatives in your DAM business
Your DAM should provide your upstream internal creative teams with the access to the content they need, directly within their tools of choice, like Adobe Photoshop, Illustrator, InDesign, and XD.
4. From idea to experience
Lastly, your DAM should be able to deliver content directly into the hands of the consumer, either by seamlessly integrating with your CMS or by leveraging dynamic URLs that optimize content for screen size, bandwidth, and device.