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Announcing Adobe Experience Manager 6.4




Announcing Adobe Experience Manager 6.4

What’s New in Adobe Experience Manager 6.4

Today, the most prominent forces driving the transformation of digital experience management are: taking advantage of the cloud, the connection of online and physical channels, and incorporating machine learning to power personalized customer experiences. With this as a backdrop, we are pleased to announce Adobe Experience Manager 6.4 . Join us on Feb 20th at 8 AM for our "What's New in AEM 6.4" webinar. RSVP.

With a Cloud-based architecture and intuitive workflows, Adobe Experience Manager 6.4 folds the critical functions of digital marketing into a single platform and shifts content management from channel-driven to journey-driven. This latest release of Experience Manager puts machine learning into your hands, reinventing how you interact with your consumers at every touch point, including marketing, sales, and customer service. Here's how:

Cloud Scale & Security: Brand image and integrity is hard to acquire and even harder to keep. Downtime, privacy concerns, and security issues can come from anywhere, anytime. Adobe Experience Manager as a managed service has proven SLA management, enterprise grade security, architectural guidance, and testing. All based on best practices to maintain brand integrity. A variety of configurations and volume levels are offered for Sites, Assets, and Forms, for size and scale, as your needs evolve.

For the first time, Managed Services customers have access to Cloud Manager. This self-service application allows customers to accelerate deployments and updates through capabilities such as Continuous Integration/Continuous Delivery (CI/CD).

Fluid Experiences: As content demand grows, you need tools to ensure brand consistency. Content and experiences are flowing fast across owned, earned, and paid media with fluid experiences. Failure to deliver fluid experiences across all touchpoints leads to a disconnect between your brand and your customers. Through a unique combination of data and content, Experience Manager 6.4 can effortlessly handle omnichannel experiences and optimize them across owned, earned, and paid end-points so you can take customers on a variety of personalized journeys.

Content Intelligence: Powered by Adobe Sensei, Experience Manager 6.4 allows you to anticipate, design, and automate the most impactful experiences and then adapt them to individual customer preferences. Consistent execution from creation to delivery gives you a 360-degree view of what content is most valuable to customers at the right time and the right place.

Marketing & IT Velocity: New user interfaces let your marketing, creative, and IT organizations operate in parallel, meaning that they can work freely, not gate each other. On a global scale, multi-site management and live copy connects your teams so that they're able to work at the speed of creativity while following centralized brand principles. New capabilities such as the Single Page App (SPA) editor ensures IT organizations looking to use the latest front-end developer technologies can continue to collaborate with their business counterparts for content.

Customer Success: You need to see value without delay. Launch Foundation assures that you have start-to-finish guidance and prescribed oversight for Experience Manager deployments and integrations. Services are available for full-scale implementations and migration from on-premise license to Adobe Experience Manager Managed Services.

Adobe Experience Manager 6.4 gives you a unique edge and advantage over the competition, one experience at a time.

Getting excited?
Check out our Adobe Experience Manager 6.4 video.
Join us for our upcoming Experience Insider Webinar, February 20, 2018 | 8am PST.
Adobe Experience Manager's Loni Stark, Senior Director of Strategy and Product Marketing, and Cedric Huesler, Director of Product Management, will take the stage for the "What's New in AEM 6.4" webinar. The two experts will explore the top new features and capabilities within the latest Experience Manager release.

Get up close with AEM 6.4 at these upcoming events:
Adobe Summit North America March 25–29, 2018 | Las Vegas
Adobe Summit EMEA May 3–4, 2018 | London
Adobe IMMERSE '18, The Enterprise Developer Conference June 12–14, 2018

Don't forget to RSVP for the Experience Insider Webinar to see What's new in AEM 6.4.

Kautuk Sahni
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