Adobe named a leader in Forrester Enterprise Marketing Software Suites Wave Q2 2021 | AEM Community Blog Seeding

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Adobe named a leader in Forrester Enterprise Marketing Software Suites Wave Q2 2021 by Amit Ahuja

Abstract

Adobe leads the way in Customer Experience Management
Like anyone, we love kudos. But there is a bigger story here beyond Adobe being named a leader. The new customer-centric, data-driven reality is pushing brands into a brave new world of Customer Experience Management, or CXM. Customers have made it clear that they are not just interested in products, they are captured by experiences, and those experiences happen across a growing set of channels.

Adobe is the leading technology vendor capable of facilitating the digital transformation required to enable and execute Customer Experience Management.

But analysts reports are an important tool for identifying and recognizing vendors capable of delivering on that vision.

What is required?
Of course, any successful EMSS vendor must excel in many areas, but Forrester calls out three primary areas that EMSS customers should look for:
1. Data
2. Customer Intelligence and Analytics
3. A successful Platform strategy

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Adobe named a leader in Forrester Enterprise Marketing Software Suites Wave Q2 2021

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