Adobe Experience Platform Identity Graph is the Foundation for the Unified Profile | AEM Community Blog Seeding

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Adobe Experience Platform Identity Graph is the Foundation for the Unified Profile by Priyanka Sharma

Abstract

This article provides conceptual and deployment information about how we are unifying fragmented identities in systems of interaction through Adobe Experience Platform identity services.

Improving experience has become a ubiquitous business strategy. Great experiences are the new currency of brand loyalty. Consumers expect more personalized and contextual experiences. However, in Adobe’s 2019 Consumer Content Survey, 82% of consumers say they’ve received content from brands that isn’t personalized, and 38% of consumers say this happens constantly or frequently.

Delightful consumer experiences that incite return engagement(s) tend to have a common denominator: The journey is frictionless between the various channel and device touchpoints. Consider Forrester Group’s earlier prediction — the average consumer will have 13 or more touchpoints with a brand before a conversion event takes place.
Understanding where a single consumer is in their journey (often among a myriad of disconnected touchpoints) so you can deliver them the next-best experience remains difficult for brands because each unauthenticated touchpoint generates a unique “identity” or profile. To complicate things further, a new and separate “identity” is generated by each system that delivers an experience. Disconnected identities or profiles make real-time experiences challenging due to the huge amount of data processing involved.

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Adobe Experience Platform Identity Graph is the Foundation for the Unified Profile

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