Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

Adobe announces availability of B2B Edition of Adobe Real-time CDP | AEM Community Blog Seeding

Community Manager
Community Manager


Adobe announces availability of B2B Edition of Adobe Real-time CDP by Brian Glover


A dramatic shift in B2B buying toward more digital, self-serve options has led to a steady decrease in the amount of time buyers spend with vendors when considering a purchase — as little as 17 percent of their time across all potential suppliers according to Gartner.

This shift is ushering in a new era of B2B customer experience centered around respect for a buyer’s time, process and privacy, and this means showing a deep understanding of the customer — the individual people, their preferences and their business — to earn their attention and engagement.

There’s a lot at stake when it comes to partnering with the right vendor — for the buying teams and the companies making the purchase. Suppose you’re about to spend thousands and potentially millions of dollars with a company. Your experience leading to that purchase is your best indicator of what your experience will be with the vendor after your make that purchase — that’s why vendors are being graded on the customer journey. But how can B2B companies build and maintain relationships with customers in a world of limited in-person interactions and always-on digital touchpoints?

They have to get creative. In today’s increasingly digital economy, B2B brands must find new ways to connect with customers across an ever-expanding set of touchpoints in a personalized, relevant way and do it at scale. Building relationships in the new digital-first experience economy requires a complete reimagining of how to engage with accounts and buying teams and it all starts with data.

Read Full Blog

Adobe announces availability of B2B Edition of Adobe Real-time CDP


Please use this thread to ask the related questions.


Topics help categorize Community content and increase your ability to discover relevant content.

0 Replies