Is it a hybrid app solution like phonegap or ionic letting the devs use HTML, CSS, JS, etc to create native like hybrid apps?
Since it has the AEM moniker I'm guessing it has some tight integration with AEM? Can normal AEM components, pages used for desktop / mobile web apps be used as a hybrid app instead using AEM mobile? If yes, can the same pages and components developed to be used for mobile browsers also be used for apps using AEM mobile?
Just trying to understand what the core features are for AEM mobile.
The replies so far deal with a mobile solution that was built in AEM using PhoneGap. It was also called AEM Apps at one point. To find out more about that, I suggest going to the AEM forum. Through some marketing, it was also called AEM Mobile, but that is really not what AEM Mobile is about. AEM Apps is only available in AEM if you are upgrading from from a system that supported AEM Apps.
AEM Mobile is a technology which stands totally separate from AEM. There is a lot of material online and trying to describe it in a forum post will never do it justice. Be sure to research "AEM Mobile" and not get it confused with AEM Apps.
It was a way to create content rich mobile applications with a lot of support for building the app, managing the App stores, entitlements, subscriptions, analytics, etc. You can feed content into the AEM Mobile (AEMM) system from many sources including InDesign and (just to add some confusion) from AEM through a communication integration (sharing content, articles, collections, banners, etc.).