Hello, I would like to use the Fallout report to look at continue rates on our website, but I was trying to double check the numbers and am arriving at inconsistencies. How exactly are the Fallout report's numbers arrived at?
For example, I'm trying to find the fall through rates for Page A and Page B, which have several pages in between them in the flow. I tried recreating the Fallout report using the Visits report and segmenting on (Page A, THEN Page B), but while my total visits to Page A are equal for both Visits and Fallout, my numbers for visits that end up on Page B are double the amount on the Visits report than the Fallout report.
Is there a reason behind this inconsistency? What would be the correct way to create the Fallout report in the Visits report?