Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

Cue the extraordinary. Show-stopping experiences that raise the digital bar. Apply now for the 2023 Adobe Experience Maker Awards.

Fallout Report Numbers

Avatar

Level 1

Hello, I would like to use the Fallout report to look at continue rates on our website, but I was trying to double check the numbers and am arriving at inconsistencies.  How exactly are the Fallout report's numbers arrived at?  

For example, I'm trying to find the fall through rates for Page A and Page B, which have several pages in between them in the flow.  I tried recreating the Fallout report using the Visits report and segmenting on (Page A, THEN Page B), but while my total visits to Page A are equal for both Visits and Fallout, my numbers for visits that end up on Page B are double the amount on the Visits report than the Fallout report.

Is there a reason behind this inconsistency?  What would be the correct way to create the Fallout report in the Visits report?

Thanks,

Mike

0 Replies

The ultimate experience is back.

Join us in Vegas to build skills, learn from the world's top brands, and be inspired.

Register Now