Each week on Twitter, @AdobeMktgCloud asks several questions to the community. Responses are transcribed here to facilitate further discussion. The following is question 3 asked Oct 19 2016:
What opportunities and challenges does the future of digital experiences present for marketers?
Christoph Trappe @CTrappeChallenges: True attribution and impact. Opportunities: Relevance and also: ca-ching.
Nate Dame @seonateAt the risk of sounding cliche, challenges ARE opportunities for marketers. That's where you differentiate your brand.
Jennifer Baker @JenniferBakerCoThe ability to grow your business w/ the changes in tech can be both an opportunity & challenge!
Rina Popat @RinaSPopatDigital is confused w/ automated. A personal touch has a better ROI than automated; e.g. the auto twitter DM.
Pernille Korzon @PernilleKorzonFast, fast, faster digital market place and a more impatient customer / reader
Rina Popat @RinaSPopatCyber security is a big challenge. We might be able to reach a bigger audience but data needs to be secure.
Venture @VentureCommsEnsuring your team are experts on the changes in digital marketing tools.
Ken Burbary @kenburbaryMeasurement of brand experiences is still a challenge. Currently often a bucket of click-based metrics.
Joel Renner @JoelRRennerI wish more marketers had conversations instead of pushing content and trying to be visible at all times.
Manzar Mashhood @Manzar360Org dysfunction and lack of analytics/attribution are stifling organization cooperation, which is not good for customers
What are your thoughts on this question? If you didn't have an opportunity to respond on Twitter, please share your thoughts here!