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#Adobechat - What opportunities and challenges does the future of digital experiences present for marketers?

Gigazelle

Employee

19-10-2016

Each week on Twitter, @AdobeMktgCloud asks several questions to the community. Responses are transcribed here to facilitate further discussion. The following is question 3 asked Oct 19 2016:

What opportunities and challenges does the future of digital experiences present for marketers?

Christoph Trappe ‏@CTrappe
Challenges: True attribution and impact. Opportunities: Relevance and also: ca-ching.

Nate Dame ‏@seonate
At the risk of sounding cliche, challenges ARE opportunities for marketers. That's where you differentiate your brand.

Jennifer Baker ‏@JenniferBakerCo
The ability to grow your business w/ the changes in tech can be both an opportunity & challenge!

Rina Popat ‏@RinaSPopat
Digital is confused w/ automated. A personal touch has a better ROI than automated; e.g. the auto twitter DM.

Pernille Korzon ‏@PernilleKorzon
Fast, fast, faster digital market place and a more impatient customer / reader

Rina Popat ‏@RinaSPopat
Cyber security is a big challenge. We might be able to reach a bigger audience but data needs to be secure.

Venture ‏@VentureComms
Ensuring your team are experts on the changes in digital marketing tools.

Ken Burbary ‏@kenburbary
Measurement of brand experiences is still a challenge. Currently often a bucket of click-based metrics.

Joel Renner ‏@JoelRRenner
I wish more marketers had conversations instead of pushing content and trying to be visible at all times.

Manzar Mashhood ‏@Manzar360
Org dysfunction and lack of analytics/attribution are stifling organization cooperation, which is not good for customers

What are your thoughts on this question? If you didn't have an opportunity to respond on Twitter, please share your thoughts here!