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#Adobechat - What are the technologies of today that you believe marketers should be prioritizing in their digital experiences?

Gigazelle

Employee

19-10-2016

Each week on Twitter, @AdobeMktgCloud asks several questions to the community. Responses are transcribed here to facilitate further discussion. The following is question 4 asked Oct 19 2016:

What are the technologies of today that you believe marketers should be prioritizing in their digital experiences?

Rina Popat ‏@RinaSPopat
It all depends on what audience you are looking to target which depends on what tech to use. You wouldn't target an OAPs on snapchat or kids on LinkedIn. Knowing where what audience uses is key.

Jennifer Baker ‏@JenniferBakerCo
That depends on who they are trying to reach! Know your target market.

R2integrated ‏@R2integrated
A robust analytics solution should be at the top of the list. Digital experiences rely on data-driven insights.

Nate Dame @seonate
Prioritizing tech will look different for every brand. Prioritize the ones your target audience prioritizes.

Michael Halbrook ‏@Halbrook
A foundation of analytics, plus testing/optimization capacity. That preps you for any platform/channel.

Venture ‏@VentureComms
Analytics. Data drives decisions

Ken Burbary ‏@kenburbary
Content & Asset management, Content Creation, Publishing, Measurement & Analytics tools.

Pernille Korzon ‏@PernilleKorzon
A fluent mix of digital platforms. You need to inspire but in a more interactive and participatory way

David Cooperstein ‏@minicooper
I agree with others on analytics, but also tools to easily map/track/execute at scale

Loni Stark ‏@lonistark
Foundation for #DX delivery & personalization (web, mobile, #IoT), tech to speed access to content, data to connect journey

Most users think that context-sensitive technologies along with Analytics are most important. What are your thoughts? If you didn't have an opportunity to respond on Twitter, please share your thoughts here!