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#AdobeChat 11 Jan 2017 - The Future of Retail


Employee Advisor

Hi everyone! We talked about the future of retail today on Twitter, outlining how the digital transformation has impacted and will impact retail-centric companies. The following topics were discussed:

Q1: How is digital redefining retail today?

Q2: What immersive retail experiences have you had? Which retail brands do you think are most forward thinking?

Q3: What are the marketing possibilities with tech in the retail space?

Q4: How can brands shift to an “experience-first” approach for their customers?

Q5: As in-store traffic decreases and mobile spending goes up, what does that mean for marketers in the retail space?

Q6: Beyond what we’ve seen thus far with tech in the retail space (fitting rooms, smart carts), what could we see in the very near future to optimize the shopping experience for consumers?

Q7: How can mobile help bridge in-store and online to create seamless experiences for consumers?

Q8: How can tech be used by sales associates to provide better, more personalized in-store experiences?

Q9: As a consumer yourself, what would the ideal shopping experience consist of?

If you have your own thoughts on any of the above questions that you'd like to share, feel free to reply below!

Want to join in on the next conversation live? Hop on Twitter each Wednesday at 1PM PST/4PM EST on #AdobeChat!

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