True digital transformation transcends technological challenges to evolve culture, operational models, and data-informed decision-making. Avianca Airlines is a digital experience company, with a three-pillar strategy across client, operations, and enterprise—all driving toward increased value for its passengers. Robust technology across the Adobe suite—Adobe Experience Manager 6.3, Adobe Target, Audience Manager, and Campaign Management—supports the refreshed Avianca.com and enables meaningful connection with travelers. Today, passengers benefit from world-class practices and act as partners in co-creating the experience of agility, consistency, and personalization in travel. And its digital-first approach has culminated in increased productivity and profitability, which the company is investing into the heart of its business: its operations and employees. Running a profitable, transformative business that truly delivers value and positively impacts lives is the ultimate return on investment.
Santiago Aldana, Chief Technology Officer, Chief Digital Officer, Avianca