Adobe Summit 2019 | S803 - Laying the Foundation for Connected Advertising Experiences
Session Details
Explore end-to-end marketing tech stacks that bring together paid, owned, and earned marketing strategies. Learn how your peers have leveraged modern tools to bridge the gap between ad tech and mar tech to deliver more meaningful and valuable experiences for their customers.
Highlights:
- Build an integrated ad tech and mar tech stack with Adobe
- Leverage Adobe Experience Cloud tools to deliver connected advertising experiences
- Bring together paid, owned, and earned marketing strategies on the Adobe Advertising Cloud platform
Speaker(s)
Ian Monaghan, Product Marketing Manager , Adobe
Session Length
1h
Catalog Link
S803 - Laying the Foundation for Connected Advertising Experiences
Recording
Presentation
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Q&A
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