Adobe Summit 2019 | S616 - Adobe Experience Platform Identity Service: Evolution of Identity at Adobe
Session Details
Consumer identity is fragmented across enterprise systems, and a consumer isn’t being treated as a single person who uses multiple devices. The expansion of devices across the globe has created a distinct challenge for brands to create a seamless experience for consumers.
Highlights:
- What we've accomplished with ECID to this point in terms of centralizing device IDs for all cookies and mobile
- What ECID does today
- What will ECID do tomorrow
Speaker(s)
Erin Davis, Product Manager, Identity Service, Adobe
Session Length
1h
Catalog Link
S616 - Adobe Experience Platform Identity Service: Evolution of Identity at Adobe
Q&A
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