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Adobe Summit 2019 | S616 - Adobe Experience Platform Identity Service: Evolution of Identity at Adobe

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08-02-2019

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Session Details

Consumer identity is fragmented across enterprise systems, and a consumer isn’t being treated as a single person who uses multiple devices. The expansion of devices across the globe has created a distinct challenge for brands to create a seamless experience for consumers.

Highlights:

  • What we've accomplished with ECID to this point in terms of centralizing device IDs for all cookies and mobile
  • What ECID does today
  • What will ECID do tomorrow

Speaker(s)

Erin Davis, Product Manager, Identity Service, Adobe

Session Length

1h

Catalog Link

S616 - Adobe Experience Platform Identity Service: Evolution of Identity at Adobe

Q&A

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