Experience Data Model (XDM) is the common language for Experience Business. Experience Business applications leverage XDM to make data coming from multiple sources (within Adobe Experience Cloud or your own data) immediately understandable and actionable by different applications. XDM drives and accelerates innovation and the delivery of high-quality experiences to consumers.
How you can extend XDM for your enterprise
How Adobe and Microsoft are teaming up to help ingest, wrangle, blend, and make your data actionable
What is XDM and what is its role in Adobe Cloud Platform and Adobe Experience Cloud