Sharing Audience Manager segments to Analytics

[#1]

An AAM segments be shared to Analytics for reporting? Use case: If we have an AAM segment of 50K impressions from a banner ad campaign, can we share that segment to Analytics in order to understand what those "view through" visitors went on to do on our site?

[#2 · Accepted solution]

Hi Mark,

Thanks for reaching out to Adobe Community.

I would suggest you to kindly go through the below doc and see if it helps:

https://marketing.adobe.com/resources/help/en_US/aam/c_sc_dil_intro.html

Thanks!

[#3]

Audience Manager and Analytics have introduced the ability to share segments from AAM to AA. This document contains the pre-requisites and instructions.

[#4]

Currently segments can be shared to the cloud from Analytics, but Analytics doesn't receive segments from the cloud. A possible workaround would be if the banner ad campaign data is passed into Analytics a segment could be created in Analytics based on that data. 

[#5]

Hi Shekar - where in the document should we be looking?  I was unable to answer the question with the link you sent.