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I am new to marketing & analytics is Adobe Marketing Cloud for me?

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I manage a law firm website marketing (www.mlawfirm.com) and I am trying to expand the online presence. I am using google analytics right now for analytics. I got a new website made by some company through freelancing site. I want to perfect the on-page SEO of the site, google does most of my tracking the visitors job. If you could visit the site and give me a feedback on how should I approach further and what product or online service will be good for me to perfect and regularly update the SEO's to keep it website competitive. I would really appreciate the help? Any other recommendations are welcomed too. 

 

Best,

http://www.mlawfirm.com

1 Accepted Solution

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Correct answer by
Employee Advisor

I would recommend taking a look at each of the product features offered by the Adobe Marketing Cloud:

http://www.adobe.com/solutions/digital-marketing.html

Media Optimizer can definitely help you with SEO - it's simply a matter of who you'd prefer to go with. An exclusive advantage of the Adobe Marketing Cloud is that it provides the unique capability to tie solutions together.

On the specific topic of analytics, what business questions do you want answered? If Google Analytics answers all your business questions, by all means stay with them. If you have business questions that cannot be answered fully by GA, you could consider using Adobe Analytics, as it can be tailored and customized to answer just about anything.

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3 Replies

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Correct answer by
Employee Advisor

I would recommend taking a look at each of the product features offered by the Adobe Marketing Cloud:

http://www.adobe.com/solutions/digital-marketing.html

Media Optimizer can definitely help you with SEO - it's simply a matter of who you'd prefer to go with. An exclusive advantage of the Adobe Marketing Cloud is that it provides the unique capability to tie solutions together.

On the specific topic of analytics, what business questions do you want answered? If Google Analytics answers all your business questions, by all means stay with them. If you have business questions that cannot be answered fully by GA, you could consider using Adobe Analytics, as it can be tailored and customized to answer just about anything.

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Level 1

Gigazelle wrote...

I would recommend taking a look at each of the product features offered by the Adobe Marketing Cloud:

http://www.adobe.com/solutions/digital-marketing.html

Media Optimizer can definitely help you with SEO - it's simply a matter of who you'd prefer to go with. An exclusive advantage of the Adobe Marketing Cloud is that it provides the unique capability to tie solutions together.

On the specific topic of analytics, what business questions do you want answered? If Google Analytics answers all your business questions, by all means stay with them. If you have business questions that cannot be answered fully by GA, you could consider using Adobe Analytics, as it can be tailored and customized to answer just about anything.

 


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