Hello, and welcome to the Marketing Cloud community!
There are a number of things that the solutions in the Marketing Cloud can do to help you to achieve your business goals. A couple of examples: You can efficiently and effectively manage and deliver your company's website, content, and assets using Adobe Experience Manager. With Adobe Analytics, you can measure and analyze the behavior of users coming to your site or mobile app, both to provide business intelligence and also to help you optimize the experience. Adobe Target, Media Optimizer, Campaign, and Social also would likely be beneficial to you.