Adobe Marketing cloud is the most complete set of marketing solutions available. And it gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets. Some of the marketing solutions under Adobe marketing cloud are are Adobe Analytics , Adobe Experience Manager, Adobe Target etc. Please refer the following link for more detailshttp://adobe.ly/1GYKV6H .
On the other hand Adobe Adlens is one of the marketing solutions,now comes under Adobe Media Optimizer .It is a cloud-based, fully integrated platform to manage and optimize search, display and social advertising as a unified campaign. Please refer the following link for more details http://adobe.ly/1XF2Tqe .