What program from Adobe is best for creating Rich Media Ads? I am not wanting to create animated gifs, but ads that let the customer have involvement with the advertisement. For example if you hover over items bullet points pop-up. If you click a button an online form pops up or slides down on the ad. Something in that nature more advanced that gif or flash files. A lot of car dealerships use them, can anyone please suggest a good Adobe program to create them?