Confused by the new solution names to the Marketing Cloud?

[Gigazelle]

The following is a complete list of Marketing Cloud capability brands and their former product names:

[Gigazelle · Accepted solution]

Adobe® Analytics

• Adobe SiteCatalyst → marketing reports & analytics
• Adobe Discover → ad hoc analysis
• Adobe Insight →  data workbench
• Adobe Genesis → data connectors
• Adobe DataWarehouse → data warehouse
• Adobe TagManager → tag management
• Adobe ReportBuilder → report builder (for Excel)

Adobe® Experience Manager

• Adobe CQ Web Management → web content management
• Adobe Scene7 → dynamic media / personalized media / video
• Adobe Marketing Campaign Management →  marketing campaign management
• Adobe Social Communities → social communities
• Adobe CQ Digital Asset Management → digital asset management
• Adobe CQ Cloud Manager → cloud manager
• Adobe CQ Mobile → mobile
• Adobe CQ eCommerce → commerce
• NEW → media publisher
• LiveCycle Document Services add-ons for CQ → document services security add-ons

Adobe® Media Optimizer

• Adobe AdLens → advertising management
• Adobe AudienceManager → audience management
• Adobe Digital AdTargeting → audience targeted creative / ad serving and tracking
• Professional Services → professional services

Adobe® Target

• Adobe Test&Target → A/B/N and multivariate testing / rules based targeting / geotargeting
• Adobe Recommendations → recommendations and cross-selling
• Adobe Search&Promote → site search and merchandising / dynamic navigation
• Adobe Test&Target 1:1 → automated decisioning and targeting

Adobe® Social

• Adobe Social → social account management and governance / listening and moderation / publishing and integrated ads / application builder / engagement reports and predictive insights
• Adobe SiteCatalyst → social campaigns and ROI

Additional notes:

• Proper wording for the above are solutions and capabilities. For example, Adobe Analytics is a solution, and marketing reports & analytics is a capability within that solution.
• Capabilities are always lowercase; they are usually used when the solution is not descriptive enough.

[ebomba]

Hi Gigazelle, thank you for your post! 

I have a question about Adobe Media Optimizer: I see here  that there is another capability called "Predictive modeling" that you have not mentioned.

Is it a new feature or an old product with a new name?

Thank you!

Elena