Confused by the new solution names to the Marketing Cloud?

Accepted Solutions (1)

Accepted Solutions (1)

Gigazelle

Employee

15-10-2015

Adobe® Analytics

  • Adobe SiteCatalyst → marketing reports & analytics
  • Adobe Discover → ad hoc analysis
  • Adobe Insight →  data workbench
  • Adobe Genesis → data connectors
  • Adobe DataWarehouse → data warehouse
  • Adobe TagManager → tag management
  • Adobe ReportBuilder → report builder (for Excel)

Adobe® Experience Manager

  • Adobe CQ Web Management → web content management
  • Adobe Scene7 → dynamic media / personalized media / video
  • Adobe Marketing Campaign Management →  marketing campaign management
  • Adobe Social Communities → social communities
  • Adobe CQ Digital Asset Management → digital asset management
  • Adobe CQ Cloud Manager → cloud manager
  • Adobe CQ Mobile → mobile
  • Adobe CQ eCommerce → commerce
  • NEW → media publisher
  • LiveCycle Document Services add-ons for CQ → document services security add-ons

Adobe® Media Optimizer

  • Adobe AdLens → advertising management
  • Adobe AudienceManager → audience management
  • Adobe Digital AdTargeting → audience targeted creative / ad serving and tracking
  • Professional Services → professional services

Adobe® Target

  • Adobe Test&Target → A/B/N and multivariate testing / rules based targeting / geotargeting
  • Adobe Recommendations → recommendations and cross-selling
  • Adobe Search&Promote → site search and merchandising / dynamic navigation
  • Adobe Test&Target 1:1 → automated decisioning and targeting

Adobe® Social

  • Adobe Social → social account management and governance / listening and moderation / publishing and integrated ads / application builder / engagement reports and predictive insights
  • Adobe SiteCatalyst → social campaigns and ROI

Additional notes:

  • Proper wording for the above are solutions and capabilities. For example, Adobe Analytics is a solution, and marketing reports & analytics is a capability within that solution.
  • Capabilities are always lowercase; they are usually used when the solution is not descriptive enough.

Answers (1)

Answers (1)

ebomba

15-10-2015

Hi Gigazelle, thank you for your post! 

I have a question about Adobe Media Optimizer: I see here  that there is another capability called "Predictive modeling" that you have not mentioned.

Is it a new feature or an old product with a new name?

Thank you!

Elena