I am working on a use case scenario for Adobe Launch. While integrating Adobe Launch with AEM using Adobe IMS configuration through Adobe I/O I realised that Adobe Launch can also be integrated with AEM by making configurations in AEM, and Adobe I/O will not be required.
I would like to know why Adobe is suggesting to use Adobe I/O to connect Launch console with AEM, while the same can be achieved without using Adobe I/O.
Is it having some advantages which can't be achieved using normal integration.
Please let me know the advantages of using I/O method over config method and vice versa.