Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Adobe DTM vs Adobe Analytics

Avatar

Avatar
Validate 1
Level 1
Vijay1986
Level 1

Likes

0 likes

Total Posts

1 post

Correct Reply

0 solutions
Top badges earned
Validate 1
View profile

Avatar
Validate 1
Level 1
Vijay1986
Level 1

Likes

0 likes

Total Posts

1 post

Correct Reply

0 solutions
Top badges earned
Validate 1
View profile
Vijay1986
Level 1

15-10-2015

Hi,

I want to know the difference between Adobe Analytics and Adobe DTM. Adobe analytics is used to capture the site usage. Can we achieve the same thing using Adobe DTM? Please provide any JavaScript setup document for DTM. Thanks

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Ignite 3
Employee
gipaul
Employee

Likes

10 likes

Total Posts

14 posts

Correct Reply

4 solutions
Top badges earned
Ignite 3
Ignite 1
Establish
Give Back 5
Give Back 3
View profile

Avatar
Ignite 3
Employee
gipaul
Employee

Likes

10 likes

Total Posts

14 posts

Correct Reply

4 solutions
Top badges earned
Ignite 3
Ignite 1
Establish
Give Back 5
Give Back 3
View profile
gipaul
Employee

15-10-2015

Hi Vijay

Thanks for your question. There is a significant difference between DTM and Analytics and they are intended for different things. DTM is designed to help you manage and tailor your customer site experiences through a number of methods. First the very easy management of the tags necessary to deploy site tools and capability such as Adobe Analytic or Target, but also other third party vendors ad code, survey tools, tracking code etc.  Second DTM is a business rules and logic mechanism to create personalized experiences based on user history, behaviour, visiting patterns etc.

There is a good intro video here on our help hub for DTM if you want to check it out. http://helpx.adobe.com/marketing-cloud/dynamic-tag-management.html

If you have other questions, please let us know.

 

PG

--

If my question helped you mark it 'Solved', if you liked it give it a '<3'!

Answers (0)