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Campaign tracking for iPad App

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_Lukasz_
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_Lukasz_
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15-10-2015

Hi all,

We recently launched an iPad App and we implemented Adobe Analytics iOS SDK 4.x into it. The problem we are facing is tracking the data per marketing campaign from advertising networks (such as Facebook) which do not always allow custom links as the ad destination link (so we are not able to for example use the Mobile Services acquisition links). What happens in that situation is that we are not able to pick up the campaign information, store it and then pass it to the App (into campaign variable).

Do you have any good ways of solving that issue?

Thanks,
Lukasz

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Gigazelle
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Gigazelle
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15-10-2015

I believe the gap you're referring to is something called 'dark social'. Here's some more information on that and how you can help take measures against it:

http://blogs.adobe.com/digitalmarketing/analytics/shedding-light-dark-social-adobe-analytics/

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