I'll start by giving an example. Iguess that way it will be easier to understand.
The company I work on has the following URL on AMK: globalvillagetelecom.marketing.adobe.com
There's a problem with it. Although the company name is really Global Village Telecom, nobody calls it that way. The comercial name is just GVT. The ideal was that the URL was "gvt.marketing.adobe.com".
I'd like to be able to change the company URL. I guess other clients must be facing the same issue as me, as client care wasn't able to solve it.