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Where should I create an Audience?

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Level 10

I'm starting to work with Experience Cloud audiences (formerly Marketing Cloud audiences). How do I know where I should create each audience? Is there a knowledge base article or help doc that can guide me in where I should be creating the audience based on my business requirements?

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Level 10

You can use the following knowledge base article to help you in your decision making when creating audiences to share with the Adobe Experience Cloud.

Audience Creation Options

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Correct answer by
Level 10

You can use the following knowledge base article to help you in your decision making when creating audiences to share with the Adobe Experience Cloud.

Audience Creation Options