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Welcome to the Audiences Forum!

jantzen_belliston-Adobe

Community Manager

22-11-2016

Welcome to the Audiences forum!  

We're glad you're here. If you have any questions about Audiences or Adobe's People core service, feel free to create a post or join an existing discussion. Below are a few items to get you started:

What are Audiences?

Audiences are collections of visitors (a list of visitor IDs). Adobe's audience services manage the translation of visitor data into audience segmentation. As such, creating and managing audiences is similar to creating and using segments, with the added ability to share the audience segment to the Marketing Cloud.

Why should I be interested in Audiences?

Make more meaningful connections - Create a comprehensive view of individual customers by connecting Adobe and non-Adobe data in your Adobe Marketing Cloud solutions. Figure out what matters most to them as they interact across touchpoints. Recognize familiar consumers when they visit from unfamiliar devices. Even group users into audiences for targeted marketing efforts.

Customer Documentation: https://marketing.adobe.com/resources/help/en_US/mcloud/audience_library.html
Prerequisites: https://marketing.adobe.com/resources/help/en_US/mcloud/core_services.html