Sharing Audience with Target



Hi all,

Recently I implemented target on my website using DTM. Website has experience cloud implementation.

I am facing an issue with audience sharing between analytics and target. Segment been created in analytics is visible in target as audience but somehow a valid user is not fulfilling the criteria of audience in target only.

I have verified target calls.. they do contain marketing cloud visitor id. It seems I missed some part somewhere in visitor syncing but not able to identify.

Need immediate help in  resolving this .

Thanks in advance.

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When a segment is created in Analytics and then shared with marketing cloud.

You have to ensure the qualification condition are all met when user is visiting the page.

Once a visitor qualifies for the audience shared from Analytics, there is a 24 - 48 hour delay before that information is actionable in Target.


Skand Gupt