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People service - Audience Library - TTL of audiences


Level 2


I'm struggling to find the information what's the TTL of Audiences created in People service. By TTL I mean how long a given visitor has Audience membership once he/she falls into it.

Segments created in AAM, has a pretty clear definition of it, and TTL can be controlled on traits level. But I'm not sure how it works for Experience cloud audiences. Does it have some default expiration ?


1 Reply


Level 2

Hi Marcin,

Audience library created audiences get collected in Audience manager as well with the rules created as Traits.

These Traits have by default TTL of 120 days.

You can change the TTL of the trait in AAM for the account.


Rachit Sachdev