Can somebody please let me know how do I import a excel file into Audience manager directly to create traits and segments out of it?
Also, how do I use these traits and segments directly in Adobe Analytics
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I'd suggest reviewing our documentation on inbounding data for AAM here. After reviewing that, I'd also have a look at our Customer Attributes documentation here. Customer Attributes would also be a great way to use that data in Adobe Analytics via the People (Audiences) core service. Please let me know if you have additional questions after reviewing the documentation.
Thanks for the response. I already went through that section. However, the exact steps on how to load the data from excel to Audience manager via Profiles and audiences is not clear to me.
Is there any kind of tutorial or practice material for the same?
I'm not aware of a document that showed this process being done. I'll note that as something missing from our knowledge base.
I was able to log into my sandbox account and complete the process, below are the steps I took:
Ensure you have a valid file:
Upload the file to the Marketing Cloud:
Please let me know if you have additional questions.
Thanks for the response. However, I do not want to load the offline data into Profiles and Audiences but into Audience Manager itself. I am thinking of a situation when a customer has already purchased AAM to load offline data. Does he still need to use the Profile And Audience to load the data?
Isn't any option available from the Audience Manager itself to upload the offline data?