Analytics segment in Audience Manager

[stefanm38281801]

Hi,

I'm looking to have segments on visit status; first time visitor, second time, multiple times. I know I can make these segments in Analytics based on the visit number.

Can I make these segments available in Audience Manager as a trait or segment, for further use on targeting on the website / advertising?

Stefan 

[jantzen_b · Accepted solution]

Have you tried Experience Cloud Audiences? Using audiences would allow you to share your segments with the Experience Cloud and thus have them accessible in AAM.

[stefanm38281801]

Is this standard available if we implement server side forwarding between our Analytics instance and AAM?

[jantzen_b]

Yes, using all the features of Experience Cloud Audiences actually requires server-side forwarding.

[miguelo39742934]

Hi Jantzen,

related to this issue:

Could you please explain how the audiencies shared appear in AAM? I mean, I will be able to see new segments or they arrive as new signals?

If you can detail the process it would be really helpful.

Thanks in advance