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SOLVED

AMC Audience Profile

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Level 10

Hi,

Is AMC Audience Profile among AMC Core Services?

In order to use it along with AAM (AA Pushes site behavioral data &  Adobe Marketing ID to AAM) what are the main steps to follow?

Appreciate all your responses.

Thanks,

Rama.

1 Accepted Solution

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Correct answer by
Level 10

Hi Rama,

Yes, Marketing Cloud Audiences are part for the Core Services. To get started:

  1. Ensure that you are provisioned by contacting Client Care or by filling out the form at - http://adobe.com/go/audiences
  2. Create a audience
    • A Historical Audience can be created in Analytics by creating and sharing a segment
    • A Real-Time Audience can be created in the Audience Library interface in the Experience/Marketing Cloud
  3. Once the Audience is created, you should see the traits and segments created within AAM.

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Avatar

Correct answer by
Level 10

Hi Rama,

Yes, Marketing Cloud Audiences are part for the Core Services. To get started:

  1. Ensure that you are provisioned by contacting Client Care or by filling out the form at - http://adobe.com/go/audiences
  2. Create a audience
    • A Historical Audience can be created in Analytics by creating and sharing a segment
    • A Real-Time Audience can be created in the Audience Library interface in the Experience/Marketing Cloud
  3. Once the Audience is created, you should see the traits and segments created within AAM.