As marketers, we’re always looking for ways to deliver better, more relevant web experiences to our audiences, and Adobe’s People Core Service can help you do just that. In this tips and tricks session, learn the details of sharing audiences between Adobe solutions and help you confidently choose the audience-sharing strategy that best fits the experience you want to deliver. We primarily cover Adobe Analytics, Adobe Audience Manager, and Adobe Target solutions.
The differences between the various methods of audience sharing
When to use real-time audience sharing, and when to use processed or latent audience sharing
Additional strategies to make your audience segments actionable
This session is for digital marketers of all technical skillsets.