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Adobe Summit 2018 S712 - Audience Hacking: Get the Most from Adobe's People Core Service

jantzen_belliston-Adobe

Community Manager

19-03-2018

Summit Attendees,

Please use this discussion for a summary of S712 and a place to ask additional questions regarding the session. Be sure to subscribe by leaving a comment below.

S712 - Audience Hacking: Get the Most from Adobe’s People Core Service

Aaron_Shields

Jantzen.Belliston

As marketers, we’re always looking for ways to deliver better, more relevant web experiences to our audiences, and Adobe’s People Core Service can help you do just that. In this tips and tricks session, learn the details of sharing audiences between Adobe solutions and help you confidently choose the audience-sharing strategy that best fits the experience you want to deliver. We primarily cover Adobe Analytics, Adobe Audience Manager, and Adobe Target solutions.

Key takeaways:

  • The differences between the various methods of audience sharing
  • When to use real-time audience sharing, and when to use processed or latent audience sharing
  • Additional strategies to make your audience segments actionable

This session is for digital marketers of all technical skillsets.

Recording: