Hi,
When we implement AAM on a web site, DIL code is injected on to the web pages (either manually or automatically using DTM).
DIL sends events, properties, etc from web site to AAM and we create segments inside AAM, using the Traits.
In such a scenario, what is the value add for Adobe Analytics? Even AA creates segments!
Is it that AA processes data a lot and offers a lot of reports?
Appreciate your responses.
Thanks,
Rama.