What factors can impact delivery throughput?

[#1]

Hi Community,

I'm using Adobe Campaign v6 and would like to know what I could optimise to get a better throughput for my email deliveries. Is this more of a hardware or software thing?

Thanks,

Danny

[#2 · Accepted solution]

Hi Danny,

Throughput can depend on multiple factors (both hardware and software) among which:

• amount of personalization
• number of mta child processes
• the pipe (or network bandwidth)
• the sending IP reputation
• the size of the emails
• number of available CPUs for MTAs
• load on the database at the send or speed of the execution database in the case of Mid-sourcing.

Based on all these factors, your throughput can vary a lot, from example from 200k emails/hour for extremely personalized deliveries with low bandwidth to 1000k or greater.

Building a good reputation for your IP is also very important.

Hope this helps,

Florent.

[#3]

Thanks a lot! I did not know personalization could have such an impact. I'll look on how we can optimise our processes.

Danny