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URL shortening for SMS

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davidh2892249
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davidh2892249
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14-08-2018

Hi All,

I have an SMS provider that doesn't offer URL shortening/tracking.

Does anyone have a solution to this?

In my example, I'm not using the Adobe Campaign Mobile optional module - but exporting a .csv file that includes mobile number and SMS message content.

Ideally, I'd like a way to be able to find/replace any URLs found within the exported SMS message column before it drops on the SMS provider's SFTP for processing.

The short URL would need to be unique per message, to enable tracking at an individual level.

Then I'd need to be able to retrieve any click logs that the shortened URLs generated. (I'm comfortable creating schemas/processes to store this info)

Does anyone have anything to share on this? Even if it's not an exact like for like example.

Thanks

David

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Vapsy
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Vapsy
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16-08-2018

Hi David,

There is nothing native as such within Adobe Campaign.

If the URLs don't contain PII information, you can make use of TIDY to locate URLs in the SMS content.

HTML Tidy 5.6.0 Options Quick Reference

then use Bitly API to convert that into Shortened URLs

Bitly | URL Shortener, Custom Branded URLs, API & Link Management

Hope this helps.

Regards,
Vipul

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