I'm trying to add a column to each report showing how many people have unsubscribed. Ideally it should be on the same report so it is next to the delivery template and we can see how many people are unsubscribing from each specific email. I have managed to place the unsubscribed column but I am struggling to come up with a way to add the total number of unsubscribed in there (at the minute I can only see are just the number of clicks).
The only way I could think to do this was by using the tracking logs and specifying 'Email click'. However, I cannot filter the email click to be for only our unsubscribe link (as shown below). Is anyone able to offer some advice for doing this? Perhaps an alternative approach is needed!
You are almost there. If you are using the OOTB unsubscription link or a link with label Opt-out in emails, then you should select opt-out from the drop down instead of email click otherwise use your custom URL name to filter the results.