Hi,
I am working to improve analytics on the triggered transactional emails we send out.
Some of these emails are triggered by online activities, others are triggered by offline (POS) activities.
Our systems use the SOAP service to send the emails from Adobe Campaign using message center.
We have about 4 different types of transactional emails including registration emails.
Order, Welcome, Shipping Update, Product Registration, etc.
For "Product Registration Email" we have 5 different products that get registration emails sent out to our customers.
To improve our reporting we would like to generate reporting that shows open % and link clicks in our emails broken out by these dimensions:
- Triggered campaign email type (welcome, order, registration, etc.)
- In the case of "Product Registration Email" - what item was registered? itemId=1, itemId=2, etc.
- Individual user ID email sent to
- What links were clicked in the email (broken out by Triggered campaign email type)
How do we add a tracking pixel to the SOAP triggered emails?
How do we add new data items to that pixel?
How can we make sure that data is stored in the DB?
How can we query the DB to pull out our reporting?
Does anybody have any experience with this kind of tracking?
Thanks for your help.
Chris C.
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