Tracking email forwards in Adobe Campaign

piyushj58736546

01-02-2017

Hi,

Does Adobe Campaign provides a way to track delivery data on recipient of emails that they received as forwards from other original recipients from Adobe Campaign?

 

Thanks & Regards

Piyush

Accepted Solutions (1)

Accepted Solutions (1)

Vapsy

Employee

02-02-2017

Hi Piyush,

When a link is tracked by Adobe Campaign, it embeds the broadLogId and deliveryId in the tracked url in order to identify the recipient from its click.

When such a tracked email is forwarded to someone else, the links are going to remain the same.

Hence, even if the person clicking on the email links is different from the intended recipient, open/click will be registered against the original recipient only.

Regards,

Vipul

Answers (2)

Answers (2)

alistairk396804

02-02-2017

At best you can only estimate the forwards. Check out the documentation below;

https://docs.campaign.adobe.com/doc/AC6.1/en/DLV_Delivery_Reports_Indicator_calculation.html

Search for 'Estimation of forwards'

This is the context - "Difference between the number of distinct people and the number of distinct recipients who clicked in the email at least once."

The formula to claculate is; "@personClick - @recipientClick"

piyushj58736546

02-02-2017

Thanks for the response Vipul and Alastair.

 

It would have been wonderful if it can even track the email ids of recipients to whom the email was forwarded to (like outlook meeting invites) which would result into additional leads for us.

 

Regards

Piyush