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I'm currently trying to create some dynamic content with Movable Ink and execute through Adobe Campaign Standard.
A part of this involves setting up a merge tag in Movable Ink which queries the parameter that is read in Adobe.
However, the personalisation doesn't appear to be working and I assume it's down to me using the incorrect syntax and coding for the tag itself. Example below.
I've tried using *firstName* , @firstName@ , %firstName%......the list goes on.
Has anyone else successful managed to use movable ink with Adobe Campaign Standard.
Or can anyone tell me what the correct syntax is that I should be using.
It's a span tag generated by the Creative Editorjust insert the field there and then copy the code from the HTML generated by the editor