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Since migration from Salesforce to Adobe Campaign : our Open mail % went down (Specially in B2B)

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paraggmailn5145
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paraggmailn5145
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17-05-2021

Hi Team,

 

Our team migrated form Salesforce Marketing Cloud to Adobe Campaign manager few months back.

 

Event since the migration, our Business to business mails 'open' accounts have drastically gone down.

It give you an example :

with SalesforceMC we were having upto 40% opening percentage

with Adobe Campaign we are having on an average 18-20% opening percentage.

This is has also impacted our overall metrics...

 

This numbers are specially low in terms of B2B model, where we sent mail to our partners.

 

My mail query is in regard to B2B open % going down.

 

Can you advise what all things we should investigate and validate ? 

Any steps and best practices we should follow ?

 

Should we review is our IP warming has been done correctly ?

Should we check if our IPs are whitelisted with our partner companies ?

 

Please advise.

Thanks

 

 

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craigthonis
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craigthonis
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19-05-2021

Hello,

 

I would recommend opening a ticket with Campaign Support. Additionally if you have deliverability hours you could engage them as that is their specialty. There are numerous areas to check, included whether or not you are seeing low opens in both the dynamic reporting and the tracking logs or just the dynamic reporting.

 

Regards,

Craig

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