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Scenario 1 - What's wrong with e-mail blasts?

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Linda_Stinson
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Linda_Stinson
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21-05-2014

Your client (or peer) Joe Marketer states that since there is no cost per message with Adobe Campaign, the best way to increase sales is to send every e-mail campaign to every contact in the data mart. Do you agree with him? Please argue for or against this approach, both from a business perspective (what impact this approach will have on your sales) and from a technical perspective (what impact it will have on your reputation/deliverability).

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Linda_Stinson
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51 likes

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77 solutions
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Linda_Stinson
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16-01-2015

During an instructor-facilitated session today, Samantha mentioned another drawback of e-mail blasts. They make it harder to test your campaign results and analyzed what worked or didn't work in terms of a targeting strategy.