Your client (or peer) Joe Marketer states that since there is no cost per message with Adobe Campaign, the best way to increase sales is to send every e-mail campaign to every contact in the data mart. Do you agree with him? Please argue for or against this approach, both from a business perspective (what impact this approach will have on your sales) and from a technical perspective (what impact it will have on your reputation/deliverability).
During an instructor-facilitated session today, Samantha mentioned another drawback of e-mail blasts. They make it harder to test your campaign results and analyzed what worked or didn't work in terms of a targeting strategy.