Email single click opt-in

[Richard_Bystrom]

Hello.

Currently we are following the Adobe recommended way of subscribing new users by doing a double opt-in through an email leading to a landing page where the user then confirms their intent to subscribe to our services. However, this has led to a high failure rate in opting in and customers complaining that they think they have subscribed, but in actuality they have not since they have only followed the link in the email and then not confirmed a second time upon reaching the landing page.

Due to this we would like to simplify our opt-in process. What we would like to do is whitelist the user simply by following the link in the email without having to interact on the landing page. Now I have tried to tinker around with the emails and landing pages and cannot find any way of accomplishing this. I also tried creating a workflow that checks the opt-in delivery for clicks to whitelist users but as each opt-in generates a new delivery that also does not work.

So, my question is if there is any way of doing this, or some kind of workaround to make it possible? If not, is it a functionality that is planned to be implemented down the road?

[ramon_bisswanger · Accepted solution]

Hi RIchard,

indeed the "easiest" way would be to handle the Tracking Logs and check for users clicking on the link.

Even if the opt-in always creates a new delivery, you should be able to identify that:

• either by checking the delivery name
• OR even easier if you assign a unique URL Label to the link and then search all tracking logs based on the URL label

[Richard_Bystrom]

Hey Ramon! Thanks for your swift response. Your suggestions led me to a simple solution so thanks alot for the good ideas.

[Jean-Serge_Biro]

Hi Richard,

Double optin mechanism is not only recommended by Adobe but European law GDPR as well.

Actually,it doesn't mean a landing page mandatory for confirmation, but only clicking on a CTA link in the pre-registration mail received.

Regards.
J-Serge

[Bobby_JS]

Dependent on the type of audience you are sending to I'd be careful on using a single tracking log to be the sole basis of an opt in.

We send to various professional services firms, and many of them have strict networks that canvas all of the links within our emails before delivering the email to the individuals inbox. Because of this the tracking logs report a click on each of the links for certain people when in actual fact the individual may not have actually clicked on any of the links with the email.

Just something to bear in mind.

[Richard_Bystrom]

Hey Jean-Serge. The intention was not to abandon the double opt-in but as you said to just reduce the number of steps to following the link in the email instead of following that and clicking once more on the landing page.

@Digital B2B'er Thanks for the heads up. Our customers are not businesses, but do you know if there are maybe email clients that do the same thing? I haven't noticed that in any of our tracking logs but there can always be corner cases.

[Bobby_JS]

Unlikely Richard if you are only targeting personal email addresses.

We generally run into the problem with large financial organisations - their networks are very hot on emails with images and links to avoid phishing. A nightmare to develop email layouts for!