Open rates dropping since early October

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johnwwilcoxmba
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johnwwilcoxmba
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10-11-2020

Some of our ministries have seen reduce open rates since early October which may correlate to the last ACS upgrade.  I have looked into the tracking log for some deliveries and I know there are missing opens.  Since I receive many of the emails and open all of  them and I don't have an open I know its missing.  I still have the emails in my arch box and verified I read it.

 

Before I go through a long process with support I want to see if anyone else has noticed this.

 

Thanks John

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mbkass
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10-11-2020

Yes! I too have seen about a 25% or more drop in open rates starting in October. I actually thought we might have been having a deliverability issue so we've been putting a lot of effort into figuring out what that could be. Adobe then said it may be a platform bug. I don't know what the issue is yet, but my open rates are still way down.