Open rates dropping since early October

Avatar

Avatar

johnwwilcoxmba

Avatar

johnwwilcoxmba

johnwwilcoxmba

10-11-2020

Some of our ministries have seen reduce open rates since early October which may correlate to the last ACS upgrade.  I have looked into the tracking log for some deliveries and I know there are missing opens.  Since I receive many of the emails and open all of  them and I don't have an open I know its missing.  I still have the emails in my arch box and verified I read it.

 

Before I go through a long process with support I want to see if anyone else has noticed this.

 

Thanks John

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar

johnwwilcoxmba

Avatar

johnwwilcoxmba

johnwwilcoxmba

12-11-2020

Adobe support has found the issue and an update is needed to the instances options.  It is isolated to GMAIL clients.  I suggest if you are seeing this same issue log a support ticket and reference ticket #E-000259460.

Answers (1)

Answers (1)

Avatar

Avatar

mbkass

Avatar

mbkass

mbkass

10-11-2020

Yes! I too have seen about a 25% or more drop in open rates starting in October. I actually thought we might have been having a deliverability issue so we've been putting a lot of effort into figuring out what that could be. Adobe then said it may be a platform bug. I don't know what the issue is yet, but my open rates are still way down.