Key benefits to upgrade from Campaign v6 to v7

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jamesx29320000

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jamesx29320000

jamesx29320000

14-08-2017

Hi,

We are looking into upgrading our Campaign. What are some of the key benefits that v7 has over v6? How do the two version differ other than bug/issue fixes?

Thanks

Jim

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florentlb

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florentlb

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florentlb

16-08-2017

Hi Jim,

The main difference between v6 and v7 is that v7 offers a bridge to Campaign Standard with:

  • revamped UI (so that icons match between v7 and AC Standard)
  • built-in connector that allows to use v7 data with AC Standard capabilities for some of your use cases (improved MTA, consolidated Analytics reports, better integration with Adobe's clouds)

You can learn about the ACS connector here: Principles and data cycle 

Let me know if you need more details.

Florent

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david_garcia1

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david_garcia1

MVP

david_garcia1
MVP

16-08-2017

In terms of Security, a major flaw was discovered in v6.1.1 b8770 and below, a patch has been released, but this alone should be a reason to upgrade, along with loads of bug fixes, new features, security enhancements.