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I am transitioning to Adobe Campaign from Marketo, and am wondering if lead scoring/life cycle management is possible within Adobe.
If anyone has experience setting up lead scoring within Adobe, I would appreciate some insights into how/where I can get started.
Any insight is much appreciated!
Did you had any other feedback ?
For your information, we have setted up a Lead Scoring in Adobe Campaign
- First using the Lead Management Module, which is no more supported as far as I know.
- Then building some custom workflows, as our requirements were not supported by this module.
So you can probably do the same, building you own workflow to score your leads or recipients or accounts
I hope it helps,