Alternatively, you can extend your web application(landing page) to store the viral link attributes and use data management to get that value in deliveries using additional properties by link delivery with the web-app(viral app).
4) Is it possible to monitor how many people are posting the email on Facebook/different media platforms?
-This is possible but needs to use a custom work for this need to build a connector to pull the insights from Facebook for share count or use campaign utm param to count conversion.
Is this landing page that you are talking about (viral link page) a web app page or the personalization block where the viral links are? I have the viral links placed on a personalization block not on a landing page. It looks like the below. Do we need to create a landing page instead to link the personalization block?
Basically the way this is built in Adobe at the minute is:
1) An HTML template is created with a Social Network sharing links block added.
2) These social sharing links are a personalization block that looks like the screenshot I have attached above. (Is it here where I can personalized de Facebook look or do I need to create a landing page (web app) for that? If so, do I need to link the web app to the personalization block?